Heron Preston – Innovation Meets Sustainability
About the Brand
Heron Preston is a New York-based fashion label that embodies innovation, sustainability, and youth culture. Founded in 2016, Heron Preston has quickly made a name for itself by collaborating with major brands like Nike and NASA, while also establishing its own minimalist streetwear aesthetic.
The brand’s founder, Heron Preston, draws inspiration from his experiences working with renowned artists like Virgil Abloh and Kanye West. Preston applies his background in art, graphic design, and technology to create forward-thinking apparel, accessories, and footwear.
Standout Features of Heron Preston
Innovative Collaborations
One of the hallmarks of Heron Preston is the unexpected collaborations with other brands and organizations. Preston has partnered with NASA, New York City’s Department of Sanitation, and Carhartt Work in Progress, applying his eye for design to items like NASA work uniforms and upcycled orange sanitation jackets.
These purpose-driven collaborations spotlight shared values, while also keeping the label fresh and intriguing to customers. Heron Preston transforms mundane or dated pieces into covetable streetwear items full of subtle style and statement-making flair.
Sustainability Initiatives
True to his minimalist principles, Preston emphasizes sustainability across the brand’s manufacturing and design. Heron Preston incorporates recycled fabrics, upcycled materials, and organic cotton to reduce environmental impact.
The brand also spotlights sustainability through thought-provoking collections like “Plastic” which utilized recycled plastic debris to create jackets, shirts, and accessories. As consumers become more eco-conscious, Heron Preston’s commitment to sustainability provides appeal.
Modern, Youthful Edge
While Heron Preston draws on workwear and utilitarian influences, the label transforms these basics with a modern, youthful edge. Collections feature oversized proportions, cropped cuts, bold prints, and quirky graphics that resonate with younger demographics.
Preston often incorporates touches like harness straps, bungee cords, and parachute straps to add urban edge. The brand also utilizes emerging technologies like 3D printing in accessories and jewelry for pieces that feel futuristic. Heron Preston maintains momentum and hype by celebrating the energy and culture of today’s youth.
